Archive for November, 2006

No birds? No idea!

Monday, November 27th, 2006

No Birds

A bit of an odd one here … When I was making my way around Aus, I kept noticing a car rental company whose logo appeared to consist of a key and the phrase ‘No Birds’. I never did get what it meant - I just assumed it was some Aussie reference that I hadn’t got. For some weird reason, I was thinking about it the other day and felt I had to find out the answer, so I emailed the all-knowing Kitta who, it has to be said, did a grand job asking all manner of people what they thought. Here’s her response:

I can’t remember what it means. So I asked around, and it turns out that no one seems to know for sure what it means either. Here are some of my friends thoughts on the slogan…

My boyfriend Matt Googled it and found out that bird in latin means Avis, and since Avis is a competitor car hire company it might mean they are trying to be smart buggers. My best friend Candy seems to think it means ‘no shit’ or ‘no hassles’, while the witty Sab seems to think it’s their way of asking birds nicely not to poo on their cars. Neko seems to think they use it as an excuse to display pictures of sexy ladies on their stationary and JD thinks it means that they don’t need pictures of sexy ladies in their advertisements (I was quick to point out that they do have one on their website at www.bayswatercarrental.com.au and in the yellow pages.) This then started a debate on the use of sex in advertising.

My personal thoughts are that the ‘no birds’ slogan means ‘no worries’ or possibly means ‘no chick cars’. Interestingly the domain www.nobirds.com.au goes to their main website. The mystery remains unsolved young Jedi.

So despite Kitta’s excellent research, I’m still no nearer to understanding what the hell they mean by ‘no birds’! And why is this not in their list of FAQs? Surely it’s one of the most asked questions about this company?! If you have any ideas/theories - or better still, if you actually know what it means - please do let me know.

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